uSERP & SEO Team

Onboarding Plan

Welcome

Rebecca!

We're glad to have you on board
Rebecca Saltzburg

Your Onboarding Plan

01

Introduction

04

Your New Role

02

Reading Materials

05

Master SOP Index

03

Meet the Team

06

Onboarding Timeline

07

1st Day Checklist

01

Introduction to the Company

uSERP is a B2B/SaaS link building and SEO consulting agency. We work with ambitious companies in SaaS, fintech, cybersecurity, and more to earn high-authority backlinks and improve organic visibility. Our approach combines strategic link building with hands-on SEO consulting – including AI and AEO optimization alongside traditional search. If our clients succeed, we succeed.

How we got started

Jeremy Moser and Brad Smith started uSERP in 2019 because they noticed a big gap in the link building space within SEO: most companies offering link building services were doing it all wrong.

They were selling short-term results with short-term methods, like buying links or using private blogging networks that Google explicitly dislikes.

What we sell

At surface level, we sell "backlinks." What we actually sell is expertise and deliverables combined – strategy + link building + SEO consulting, helping our clients rank for competitive keywords that fuel their business growth.

We're glad you're here.

Our company's mission:

We help companies earn high-authority backlinks, improve organic visibility, and grow through strategic SEO.

02

Reading Materials

01 Company Handbook
02 Company Growth
03 Policies: Vacations, How To Ask Off
04 Company Members
05 Master Client Sheet
06 Deliverables Tracker
03

Meet the Team

Robert Lora

Robert Lora

Director of SEO

Gordon Meagher

Gordon Meagher

Senior SEO / LLM Lead

Mari Abramishvili

Mari Abramishvili

Senior SEO Specialist

Gonzalo Gavino

Gonzalo Gavino

SEO Specialist

Rebecca Saltzburg

Rebecca Saltzburg

Senior SEO Specialist

Gabrielle Klopper

Gabrielle Klopper

Client Success

Nikita van Rensburg

Nikita van Rensburg

Client Success

04

Your Role

Senior SEO Specialist

You'll work on client strategy and deliverables – opportunity analysis, on-page optimization, internal links, KPI reports, and more. You'll also join client strategy calls and provide ongoing SEO advice.

Goals and Tasks →

We'll continue to define and refine your goals as you get comfortable in your role.

05

Master SOP Index

Your reference for all processes, templates, and training videos.

Getting Started
Client Onboarding
Opportunity Analysis
On-Page
Cannibalization
Internal Links
KPI Reports
Technical SEO
Backlink Audit
Schema
Content
QBR
Weekly Updates
Tools
Communication
View Full Index →
06

Onboarding Timeline

1

Day 1 – Mar 2

Welcome call, meet the team, tool access
2

Week 1

Read SOPs, review client portfolio & deliverables tracker
3

Weeks 2–3

Shadow calls, practice opp analyses, SOP improvements, real deliverables begin
4

Weeks 3–4

Real deliverables with QA, first client work
5

Weeks 5–6

Co-lead calls, client handovers, growing independence
6

Week 6+

First calls on your own
07

1st Day Checklist

Action items for your first day.

Meet with Robert

Welcome call – review this deck together

Set Up Tools

Ahrefs, ClickUp, Drive, Loom, Screaming Frog

Set Up Email Signature

Ask Nikita for the template

Read This Document + SOP Index

Your two main references

Questions?

Feel free to reach out! Robert Lora

Robert Lora

Rebecca Saltzburg

Looking forward to working with you,

Rebecca